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School of
Sports Management
Give Wings to Your Dreams
The Bachelor of Sports Management (BSM) is an undergraduate program that combines sports science, business management, and leadership to prepare students for dynamic careers in the global sports industry. The program focuses on building expertise in sports marketing, event management, athlete management, sports analytics, fitness management, and sports law. It integrates academic learning with practical exposure through live event coordination, industry internships, and sports organization partnerships.
BSM aims to develop skilled sports professionals capable of managing sporting events, organizations, and athletic talent at national and international levels. It prepares students for roles such as sports manager, event coordinator, sports marketing executive, fitness centre manager, and sports analyst, while also providing a strong foundation for entrepreneurship and advanced studies in sports science.
The global sports industry is worth over $500 billion and growing rapidly, driven by digital broadcasting, esports, fitness tech, and mega sporting events. BSM graduates are uniquely positioned for rewarding careers in sports organizations, leagues, fitness brands, media houses, and government sports bodies.
Sports Marketing & Sponsorship Manage brand partnerships, sponsorship deals, and marketing campaigns for sports teams, leagues, and athletes.
Sports Event Management Plan, coordinate, and execute major sporting events, tournaments, and league operations at national and international levels.
Athlete & Talent Management Represent, develop, and manage careers of professional athletes, coaches, and sports personalities.
Sports Analytics & Technology Use data analytics, performance tracking, and sports technology to drive decision-making and competitive advantage.
Fitness & Wellness Industry Manage fitness centres, wellness brands, health clubs, and corporate wellness programs.
Sports Media & Broadcasting Work in sports journalism, live broadcasting, digital content creation, and sports media production.
Sports Entrepreneurship Launch your own sports academy, fitness startup, sports tech venture, or athletic brand.
NAAC A+
Recognized for academic excellence, quality education, advanced infrastructure, and outstanding student learning experience.
95%
Strong industry connections, career training, internships, and placement support helping students build successful careers.
500+
Top national and international recruiters regularly hire students across engineering, management, design, hospitality, and other programs.
| Eligibility | Candidate must have completed 10+2 (or equivalent) from a recognized board with a minimum of 50% marks in aggregate. A relaxation of 5% marks may be provided to reserved category candidates as per university norms. Candidates with an interest in sports, physical education, or management are preferred. Eligibility criteria must be fulfilled at the time of admission. |
|---|---|
| Duration | 3 Years (6 Semesters) |
| Yearly Fee | ₹ 1,20,000 / Year |
| Admission Process | Merit-based admission or through entrance examinations such as SGVUEE / CUET / Sports Aptitude Test |
Explore our industry-aligned BSM syllabus designed to provide comprehensive expertise in sports management, event operations, sports marketing, fitness management, and sports analytics.
Complete Course Structure & Scheme
A Bachelor of Sports Management opens up exciting career opportunities across the booming global sports industry. With a strong foundation in sports business, event management, and analytics, graduates are well-equipped for dynamic roles in sports federations, clubs, media houses, fitness brands, and corporate organizations. Sports management professionals are highly valued for their leadership, organizational skills, and passion for sports.
Where talent meets opportunity. Meet the graduates engineering the future at top global firms.
Software Development Engineer • B.Tech CSE
"The industry-aligned curriculum and hands-on projects helped me crack my dream job."
B.TECH CSE
"SGVU's focus on emerging technologies meant I was learning exactly what the industry demands today."
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
B.TECH CSE
National Package
Industry-oriented BSM program combining sports science, business management, and leadership skills
Curriculum aligned with the booming global sports industry, covering marketing, analytics, and event management
Strong focus on sports marketing, athlete management, fitness operations, and sports law & governance
40% experiential learning through live event coordination, sports tournaments, and on-field training
Mentorship by sports industry veterans, former athletes, coaches, and sports business leaders
Hands-on training via sports club partnerships, league management, and real tournament operations
Mandatory internships at sports federations, fitness brands, sports media houses, and event companies
Industry-recognized certifications in sports analytics, fitness training, event management, and sports marketing
Project-based learning through sports business plans, event simulations, and case study competitions
State-of-the-art sports facilities, fitness labs, analytics centres, and indoor/outdoor training arenas
Startup and incubation support for sports tech ventures, fitness startups, and sports academy launches
Global exposure through international sports conferences, exchange programs, and sports industry tours
Leading global corporations
Everything you need to know about the program — admissions, curriculum, placements, and more.