The Bachelor of Design (Hons) in Communication Design at the Gyan Vihar Centre of Arts and Design (GCAD) is a comprehensive program aimed at nurturing creative and skilled professionals ready to make their mark in the communication design industry. This four-year degree program focuses on visual problem-solving using a wide variety of concepts and media to inform, direct, promote, entertain, engage and educate specific audiences. The Communication Design program prepares students to integrate design principles, methods, concepts, images, words and ideas to creatively convey visual messages with an intent of eliciting specific responses from diverse audiences. The curriculum is designed to provide a balance of theoretical knowledge and practical experience, ensuring graduates are well-prepared for the dynamic and competitive world of communication design. The program is meticulously designed to impart knowledge and advanced skills in areas like:
- Graphic Design
- Ad film making
- Photography
- Character Design and Animation
- Layout and Publication Design
- Printmaking
- Packaging design
- Space Design
- UI/UX Design
- Type Design and Calligraphy
Program Outcomes
B.Des. (Hons.) in Communication Design program typically include a blend of technical, creative, and practical skills that prepare students for various roles in the communication design industries. Graduates of the program will achieve the following outcomes:
- Design Knowledge - The program will encourage students to expand and explore the creative process through the lens of design in context to social & ecological diversity and cultural importance.
- Design Development - To integrate new techniques and materials for creative design developments keeping a balance between traditional design language and contemporary outlook.
- Technical Skills - Ability to apply knowledge in materials, processes and techniques relevant to the communication design industry.
- Industry Awareness - Understanding of global and local market trends, consumer behavior, and business practices in the sector.
- Communication Skills: Effective communication of design concepts through sketches, prototypes, presentations, and written documentation.
- Environment sustainability - Develop environmentally conscious and ethical approach towards design for the sustainable development of design eco-system and its stakeholders.
- Professional success - Develop entrepreneurial opportunities for themselves and others by developing products/services related to design.
Programme Educational Objectives
The Bachelor of Design (Hons) in Communication Design typically aim to equip students with a comprehensive set of skills and knowledge necessary to succeed in the communication design industry. The overall objectives of the program are to:
- Demonstrate proficiency in core areas of communication design, including visual communication, graphic design, interaction design, and multimedia. They will be able to apply their knowledge to create effective design solutions that address real-world problems and engage audiences across various platforms.
- Gain insights into the historical, cultural, and theoretical aspects of communication design to inform contemporary design practices.
- Master the use of design tools, software, and techniques relevant to the various applications of communication design such as print and publication, packaging, UI/UX design, film-making, photography and space design.
- Analyze global and local markets, consumer behavior, and trends to anticipate and respond effectively to industry demands.
- Acquire knowledge of materials and their properties to make informed decisions in design and production processes.
- Gain practical experience through internships, industry collaborations, and projects to bridge academic learning with real-world practices.
- Build a strong portfolio showcasing diverse design projects and skills, essential for career advancement and further education opportunities.
Salient Features
- Industry aligned curriculum.
- ‘Learning-by-Doing’ teaching-learning pedagogy.
- Industry experts among the illustrious faculty.
- State-of-the-art Design Labs.
- Apple Authorized Training Centre for Education.
- UNITY is an Official Training Partner for the Communication Design Programs at GCAD.
- Field visits as an integral part of the curriculum.
