1	Crafting Tradition: Strategies for Hand Block Printing Startups Expanding into Global Markets
	Rajshree Gehlot (1) ; Dr. Swati Mishra (2)
2	Analyzing User Behavior on Mutual Fund Investments: Investigating the Influence of Social Media
	Vandana Sharma (1) & Dr. Swati Mishra (2)
3	A Mobile Business Application’s Performance Architecture in Mobile Computing Environment
	1Sadaf Yasmin, 2Dr. Swati Mishra, 3Dr. Rashid Hussain, 4Dr. Asharul Islam
4	Paytm: Revolutionizing India’s Digital Economy
	Ms Rajshree Gehlot, Ms Tina Bajaj
5	ARTIFICIAL INTELIGENCE IN CYBER SECURITYA
	Mr Rishu Raj, Mr Aman Kumar Gupta,Ms Manisha Jain
6	ARTIFICIAL INTELLIGENCE IN CLOUD COMPUTING
	Mr. Akash Kumar , Mr. Piyush Kumar Singh, Ms. Manisha Jain
7	AI in Content Writing: Transforming the Future of Content Creation.
	Mr. Nitesh Kumar ,Mr. Ranjeet Kumar, Ms. Manisha Jain (SGVU)
8	Green Finance and Investment Strategies: Building a Sustainable Future
	Dr. Reena Jain, Dr. Richa Sharma
9	The Interaction between Creativity and Innovation in Behavioural Economics
	Ms. Shalini Jadiya , Dr. Swati Mishra
10	Case Study on Tata Assets Management Private Ltd
	Krishna Maheshwari and Vishwas Gote
11	IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING
	Dr Richa Sharma ISBM (SGVU), Aminu Ashiru Ibrahim MBA (2 nd SEM)
12	Study the Attribute‐based Perceptual Mapping using Discriminant Analysis in hotel Industry with special reference to budget hotels
	Dr. Reena Jain
13	The Role of National Education Policy in Nation-Building
	Dr Richa Sharma,
14	Digital Transformation and Customer Satisfaction: Analyzing Amazon’s Strategies
	Dr. Reena Jain
15	A STUDY OF THE GROWTH OF DIGITAL MARKETING IN INDIAN SCENARIO
	Sumit Kumar,Dr. Reena Jain
16	A Comparative Study and Analysis of Non-performing Asset in selected public sector banks in India with special references of Punjab National Bank and State Bank of India
	Abhinay Nipun Singh and Dr. Reena Jain
17	Role of Artificial intelligence in Marketing Automation
	Dr Richa Sharma,Jitendra Kumar Mahto,
18	A study on the effects of HRD policies on job satisfaction of Employees of Public and Private Sector Banks in Jaipur, Rajasthan.
	Dr Richa Sharma, Mrs.Lipy Pandey
19	A study on the effects of HRD policies on job satisfaction of Employees of Public and Private Sector Banks in Jaipur, Rajasthan.
	Kajal Sharma, Dr. Reena Jain
20	Employee Retention through HR Policies & Leadership in Hospitality sector of Rajasthan
	Attishree Bhardwaj
21	Conceptualizing Service Quality in Higher Education Institutions
	Pallavi Sharma,Dr. Swati Mishra
22	Role of Micro-financing in Rural Women Empowerment in Rajasthan
	Aditi Lawaniya, Dr. Tirlok Kumar Jain, Dr. Leena Sharma
23	A Systematic Literature Review of Transformational Leaderships Impact on Employee Engagement in CSR Activities within MNCs
	Sabeel Ahmad Ata1, Dr. T. K. Jain
24	Challenges in a Connected World: Issues in Digitalisation
	Dr Rajeev Johari, Dr Indraneel Mandal