RESEARCH & PUBLICATIONS

Dr T.K.Jain Dean ISBM

• Publications: All the books are Available on Amazon: –
  • Social Entrepreneurship through GI in Rajasthan
  • Beyond Demonetization, Digitalisation and GST: Transformation of India Beyond Numbers
  • Organisational Revival Through Training And Development: Ideas for budding HR executives and entrepreneurs
  • Transforming Public Institution through e-Governance : The mind of the change-maker
  • Defining Ecosystems for Startups and Entrepreneurship: Decoding Characteristics of Entrepreneurs
  • Simple Secrets of Social Entrepreneurship: Learning from life of Great Social Entrepreneur Sri Uttamji
  • The Entrepreneur Who Emerged From My Class:  Promoting Green Movement Through Academic
  • Learning Business Secrets: Entrepreneur from SGVU (EIE Book 1)
  • Recent Research Papers and Articles : All these papers are available on www.ssrn.com :
  • Jain, T. K. (2016). Work Culture in Political Entrepreneurship: An Exploratory Study.www.ssrn.com
  • Jain, T. K. (2016). What Ails Management Education?
  • Jain, T. K. (2017). Innovation Ecosystem for Entrepreneurship: Case Studies from Western India.
  • Dikshit, A., & Jain, T. K. (2017). Employee Retention, Training and Development in Banking Sector: A Review Paper.
  • Dikshit, A., & Jain, T. K. (2017). Performance Enhancement, Training and Development in Banking Sector: A Review Paper.
  • Dikshit, A., & Jain, T. K. (2017). Training and Skill Development for Employee Retention and Performance Enhancement in Banks.

   

• Conference Proceedings : –
• • ” A Study on Challenges Before product Managers Due to Climate Change” International School of Business management national Conference on Creativity and innovation in Business World Contemporary practices held at SGVU Campus During 14th & 15th Sept. 2012 by Prof. T.K Jain and Sundeep Kumar.
  • “Mobile Recruiting” in International Conference on Latest Trends in Engineering and Technology at Mt. Abu. Organised by USB College of Engineering and Management on 30th  March2014 .
  • “ Climate Change in Rajasthan in 20th Century” in First Annual National Convention on Climate Change in water organized at Suresh Gyan Vihar university Jaipur During 10th to 12th October 2012 by Prof. T. K Jain and Sundeep Kumar.
  • “ Green Economy” Session and delivered a lecture on Study on Challenges Before Product Managers Due to Climate Change” in First Annual national Convention on Climate Change in water organized Suresh Gyan Vihar university Jaipur During 10th to 12th October 2012 by Prof. T. K Jain and Sundeep Kumar.
  • “Competency mapping the tool for Performance Management” , participated in deliberations at the National Conference(sponsored by UGC & ICSSR, New Delhi) on Human Resource Management challenges, opportunities and their relevance in Indian society organized by Faculty of Commerce at S. S Jain P.G College on 22th & 23th January 2013 by Prof. T. K Jain  and Sundeep Kumar.
  • “ An inquiry into Goals and processes of Family Business Enterprises manage by Families Having roots from Rajasthan” at the 4th Asian invitational Conference on Family Business held at Indian School of Business, Hyderabad During 1st t& 3th February 2013 by Prof. T. K.Jain  and Sundeep Kumar.
  • “Towards A Sustainable Business model”  in the JKLU-COM-2013:  A Conference on Management held From February 22th & 23th  2013 at JK Lakshmipati University, Jaipur by Prof. T. K.Jain  and Sundeep Kumar.
  • “Towards A Sustainable Business model” in the National Conference held at Padma Shree Dr. D.Y Patil institute of Management Studies(DYPIMS), Pune from March 1st & 3rd, 2013 by Prof. T. K.Jain  and Sundeep Kumar.
  • “Brainstorming Conference on STI Policy 2013-Implementation’ sponsored by department of Science and Technology, Govt. of India held at Malviya National Institute of Technology Jaipur on 30th April 2013 by Prof. T. K.Jain  and Sundeep Kumar.
  • “Methodologies for Air Pollution Control” in All India Seminar  organized by department of Civil Engineering, MNIT, Jaipur, on August 30th & 31st ,2013 by Prof. T. K.Jain  and Sundeep Kumar.
  • Presented a paper on “Case Study On E-Governance initiatives and Improvement in MIS by Govt. of Rajasthan” during the International Conference On Management and information Systems” organized at Bangkok during September 22-24,2013 by Prof. T. K.Jain  and Sundeep Kumar.
  • Second National Convention on Climate Change & Water” organized at  Suresh Gyan Vihar  university, Jaipur During 18th -19th October 2013 in “GREEN ENERGY “ Session by Prof. T. K.Jain  and Sundeep Kumar.
  • “ Human Resource Development in Tile industry in India: A Strategy for Employee Retention” in International Conference on Convergence of Technologies and Management organized by Department of CSE, IT and CA  School of Engineering and Technology and International School of Business Management at Suresh Gyan Vihar university Jaipur on 9th April 2014  by Prof. T.K Jain and Sundeep Kumar.
  • In the Economic Challenger  Journal:
    i)Towards a sustainable Business Model –  by Dr. T k jain and Sundeep Kumar in  the Economic Challenger Vol 15(58) January- March. 201312-17  ISSN 09751351

  ii)Development  paradigms and Policies on Cross  Roads – by Dr. T.K.Jain and Sundeep Kumar in  the Economic Challenger Vol 15(60) July to September  201312-17 ISSN 09751351

  • Changing paradigms of rural management  Publishing paper ”Innovation in Rural marketing” By Dr. T.K.Jain and Sundeep Kumar Editor Dr. Ramesh Kumarmiryala Zenon Academic Publishing Vol1(1) May 2013 ISBN: 978-81-926819-0-0.
  • Economic Administration Review [ Bi- Annual Resource management Journal]  ISSN 2277-5679 Volume 30 Number 1 January- June, 2013 “Six Sigma For Entrepreneurs “ by Dr. T. K Jain and Sundeep Kumar in Department of EAFM University of Rajasthan, Jaipur.
  • “The Role of Voluntarism in Rural Transformation in Western India – An Exploratory Study” by  Dr. T. K Jain and Sundeep Kumar in Department of EAFM University of Rajasthan.
  • “Role of Social Media in promoting Gross Enrolment Ratio” at National Conference (Social Media- the Colossus) organized by IMS Bikaner dated July 11th , 2012.

   

• Publication of International  Papers:
  • DYPIMS’S  International Journal of Management and  Research ISSN 2277-8586 Pune Vol. II Issue 1 September 2013 title of paper “Towards a Sustainable Developmental Model”by Prof.(Dr.)  T.K Jain and Sundeep Kumar.
  • Suresh Gyan Vihar University  International Journal of Environment science and Technology ISSN 2321-1210 Jaipur Vol. II Issue 1 January 2014 title of paper “A Study on Challenges before Product Managers due to Climate Changes “by Prof.(Dr.)  T.K Jain and Sundeep Kumar.
  • IJERT Journal, December 2012 : “A Service Quality Model”  by Prof. Trilok Kumar Jain and Dr. Anita Sharma[http://www.ijert.org/browse/december-2012-edition?download=1962%3Aservice-quality-model-correlations-analysis-of-ordinal-scale-data&start=200  Paper of Professor Trilok Kumar Jain with Dr. Anita Sharma ISSN 2278-0181
  • Social and Environmental Accounting and Auditing by Trilok Kumar Jain in Ed. Book Environment Management and Audit, edited by Rao and Rao, published by Deep and Deep Publications : ISBN : 81-7629-248-6
  • Corporate Restructuring : Indian Perspectives  in Edited book “Mergers and Acquisitions of Companies” Edited by P Mohana Rao, Published by Deep and Deep Publications, ISBN: 81-7629-197-8
  • Human Resource Accounting  in Ed. book : Financial Reporting and Disclosure Practices edited by : P Mohana Rao Deep and Deep Publications ISBN : 81-7629-203-6
  • Benchmarking : The New Tool for Managing Change in the Organisations by : Trilok Kumar Jain in Edited book : Strategic Management Accounting, Edited by Pradhan and Rao, Deep and Deep Publications, ISBN 81-7629-278-8
  • Discovering Social Entrepreneurship  in Asia Pacific Business Review, Jan. 2009, 5, 21-34.

   

• IJLTEMAS Journal : “Five Quotients”  ISSN : 2278-2540
• Dr.Ram Garg, Dr. T.K Jain, Dr. Ruchi Goyal “ The Global Economic Crises and Pragmatic Shift in Human Resource Strategies for Business.” Article in Edited Book. Book Title : Managing HR in Global Era : Prospects and Challenges. Zenon Academic Publications. ISBN : 978-81-926819-3-1
  • Dr.Ram Garg, Dr. T.K.Jain and Dr. Ruchi Goyal et. al “ Towards a sustainable Business model” Economic Challenger ISSN No. 0975-1351
  • Benchmarking  – the New Paradigm – by Trilok Kumar Jain, in the journal of National Productivity Council, January 1998 p. 23-33
  • Dr. Ram Garg, Dr. T. K. Jain, Dr. Ruchi Goyal “inferential statistics for judging the short term solvency, An Empirical study of three petroleum companies in India” ,Khoj, Journal of Indian Management research & Practices, Vol III,  ISSN 0976-8262.
  • Dr. Ram Garg, Dr. T. K. Jain, Dr. Ruchi Goyal “ Role of Commerce and Management Faculty in Sustainable development” IJEM, ISSN-2278-2478.
  • “Green Energy and Sustainable Development” in Edited book on Environment Management. Edited by Prof. Neeraj Anand. 2012.
  • Edited Books: –
  • Corporate Strategies  with Prof. P Mohana Rao, Published by Deep and Deep Publications Delhi ISBN : 81-7629-385-7  2000
  • Strategic Management with Prof. P Mohana Rao, Published by Deep and Deep Publications Delhi 2000
  • Strategic Financial Management with Prof. P Mohana Rao, Published by Deep and Deep Publications Delhi 2000
  • Management of Banks and Financial Institutions with Prof. P Mohana Rao, Published by Deep and Deep Publications Delhi 2000
  • Recruitment a Big Challenge: Authors:Dr. Trilok Kumar Jain, Nidhi Malhan, RinkuSinghal in  iJLTEMAS/Vol.II/Issue XI/November 2013 /34-38

   

• Edited Reports : –
  • “Vice Chancellors’ Conference on Punnaiya Committee Report” publication of IIMA 1994
  • “Conference on Innovations in School Education”  – publication of Rotary Club Bikaner 1996
  • “Voters Awareness Campaign” publication by Ajit Foundation for Social development Bikaner 1998
  • Books :
  • Human Resource Management with Prof. Preeti Chugh, Published by Garima Publications, Jaipur 2012
  • Marketing Management with Prof. Preeti Chugh, Published by Garima Publications, Jaipur 2012
  • HRM : Text and Cases with Prof. Preeti Chugh, Published by Garima Publications, Jaipur 2012

   

• Case Studies :
• • “Unlimited food for limited desires : case study on detached actions by AkshayPatra” in Khoj Journal of Management, Vol : III, Issue : 1,  May-Aug. 2012. ISSN : 0976-8262
  • “Gandhi’s Experiment with Rural Education – Nai Talim” – in Economic Challenger, January – March 2013, p 36-39.
  • “A Note  on Securitization” in edited book : Financial Services edited by Hyderabad and Rao, published by Deep and Deep Publications Delhi. ISBN : 81-7629-370-9
  • Study Material :
  • Dr. Ram Gargand  Dr. Trilok Kumar Jain “ Financial Management” For distance Education Department in SGVU.
  • Entrepreneurship : study material of MBA programme of Kota Open University
  • Popular Articles : –  (over 50 popular articles)
  • Article on Climate Change and on Saving Mother Earth
  • Article on World Heritage Day
  • Article on Weaknesses in Indian Democracy
  • Article on Education Reform
  • Article on Small Enterprises
  • Article on Institution Builders and Silent Workers of Institutions
  • Case Study on a great school for poor children
  • Case Study on Women Entrepreneurship

  Article on Parenting    

Dr.Swati Mishra

Details of  Papers Published:

International  Journal:

• Swati Mishra  “Das Innovations: The Volkswagen Way  Volkswagen’s  Innovative  Advertising  Campaigns”, International  Journal Of  Economics  and  Management,  Vol 1- Issue (1)- Jan. 2014 (pg 97 – 100), ISSN: 2278-2478.
•  Swati Mishra et al  “Green  Consumerism: Customer  Satisfaction  &  Environmental Safety; An Impact Study”, International  Journal Of  Climate Change And Water  ,  Vol 1- Issue (1)- Jan. 2014 (pg 1-5), ISSN: 2347-7741.
• Swati Mishra et al   “Is Green Working? – A Case Study On Coca-Cola’s Green Marketing Efforts”, International  Journal  Of  Environment, Science and Technology,  Vol 2- Issue (1)- Jan. 2014 (pg 55-58), ISSN: 2321-1210.
• Swati Mishra et al   “The Barbie V/S Bratz Case Of  IPR  Infringement: A Marketing Case Study”, International  Journal  Of  Research  In  Commerce, Economics  And  Management, Vol 5- Issue (3)- March 2015 (pg 5-6), ISSN: 2231-4245.
• Swati Mishra et al   “Impact  Of  Entertainment  Media  On  College  Adolescents”, International  Journal  Of  Scientific  Research  And  Technology, Vol 3- Issue (1)- February 2015 (pg 78-86), ISSN: 2231-9262 (Online).
• Swati Mishra et al   “Aspects Of Advertising – A Cross-Cultural study”, International Journal of Marketing & Financial Management, Volume 3, Issue 08, Aug-2015, pp 23-27; ISSN: 2348 –3954 (Online) ISSN: 2349 –2546 (Print), Impact factor: 0.98
• Swati Mishra et al   “A Top Line Product Progressing Towards Its Doom: A Brief Case Study On Maggi”  International Journal of Marketing & Financial Management, Volume 3, Issue 08, Aug-2015, pp 49-58;  ISSN: 2348 –3954 (Online) ISSN: 2349 –2546 (Print), Impact factor: 0.98
• Swati Mishra et al   “A  Study  Of  Impact  Of  Social  Media  On  College  Students”, International  Journal  Of  Research  In  Commerce, Economics  And  Management, Volume 6, Issue 12(December), pp 27-34,  ISSN 0976-2183.
• Swati Mishra et al   “Green Washing A Perfect Deception For Consumers: A Case Study”, Suresh Gyan Vihar University International Journal of Environment,  Science and Technology Volume 2, Issue 1, 2016, pp 27-30, ISSN:2394-9570.
• Etumbih Elvis Akveli, Dr. Swati Mishra, “The Impact of  Marketing Mix Variables On the Consumer Behavior in the Brewery Industry – A Study”; International Journal Of Trend In Scientific Research and Development, ISSN No.: 2456-6470; Vol. 02; Issue – 3.
• Rishabh Bhushan and Dr. Swati Mishra, 2018, “Assessing  Employee  Wellbeing  Practices  in  Tourism  And  Hospitality  Organizations :  A  Case  Study  With  Special  Reference  to  Jaipur”, International Journal of Technical Research & Science;Volume 3 Issue IV; ISSN No.: 2454- 2024 (online)
• Jagdish Saini  and Dr. Swati Misha, 2018,  “Role Of The Special Economic Zone On Exports Of Textile Products In Jaipur”, International Journal For Innovative Research In Multidisciplinary Field; Volume – 4, Issue – 5, May – 2018.
• Anuj Shobhawat, Dr.Swati Mishra, 2018; Analyses And Recommend Branding Strategies For Health Insurance Industry For Enhanced Customer Engagement;  
• Aditya Ranjan and Dr. Swati Mishra,2018;  An analytical study of customer satisfaction influencing brand loyalty with reference to telecommunication network particularly (jio and airtel); International Journal For Innovative Research In Multidisciplinary Field;   ISSN:  2455-0620  Volume – 4, Issue – x, xxxx– 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
• Abhishek Patel and Dr. Swati Mishra, 2018; “Impact Of Performance Commitment On Customer’s Evaluation Of Product Quality”; International Journal For Innovative Research In Multidisciplinary Field;   ISSN:  2455-0620  Volume – 4, Issue – x, xxxx– 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
• Kritika Modi and Dr. Swati Mishra, 2018; “Effects Of Mergers And Acquisitions In Banking Sector  In India”; International Journal For Innovative Research In Multidisciplinary Field;  ISSN: 2455-0620 Volume – 4, Issue – 6, June – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87
• Praveen Moyal  and Dr. Swati Mishra, 2018; “Factor  affecting  positive  and  negative  word  of  mouth  in  restaurant  industry”; International  Journal of trend in scientific research and development (IJTSRD); ISSN No. 2456-6470; Volume – 2 ; Issue – 4
• Shubham Gupta  and Dr. Swati Mishra, 2018; A Study Of Benefits And Challenges For Bit Coins And Crypto Currencies; INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY ISSN: 2456-6683 Volume – 2, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal
• Shubham Singh and  Dr. Swati mishra, 2018; “Customer experience analysis and social media marketing through mobile app in lifestyle”; INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
• Vishnu  HAri  Lawaniya  and  Dr. Swati Mishra, 2018; Impact Of  Non-performing  Loans  Of  Banks  In  Rajasthan;  International Journal For Innovative Research In Multidisciplinary Field, ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018;  Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
• Yatesh Charan and Dr. Swati Mishra, 2018; Detailed Study On Impact Of Public Relations In Corporate Organisation; International Journal For Innovative Research In Multidisciplinary Field;  ISSN: 2455-0620 Volume – 4, Issue – 5, May – 2018; Monthly, Peer-Reviewed, Refereed, Indexed Journal with IC Value: 86.87.
• Mr. Padam Bhushan and   Dr. Swati Mishra, 2018; Spices Industry In India: Challenges & Opportunities; International Journal for Research in Engineering Application & Management (IJREAM); ISSN: 2454-9150; Vol-04, Issue-06, Sept 2018.
• Mr. Padam Bhushan and   Dr. Swati Mishra, 2018; Primary Agricultural Cooperatives Contribution in Rural Livelihood; International Journal of Research and Analytical Reviews (IJRAR); ISSN 2349-5138); September 2018, Volume 5, Issue 3.
•   National  Journal:
• Swati Mishra et al “ Technology  V/S  Print  Media  Advertising : A Case  Study”  ‘Khoj’ -An  Interdisciplinary  Journal  Of  Research, Vol I- Issue (2)- 2014 (pg 15-17), ISSN: 2349-8749.
•  Swati Mishra “Innovative  Practices  In  Print  Advertising”  ‘Impetus’ –Xaxier’s  Interdisciplinary Research Journal, Vol II- Issue (1)- August 2013 (pg 169-179), ISSN: 2278-0254.
• Swati  Mishra et al  “Goli  Vada-Pav: A  Case  Study  of  an  Ethnic  Fast  Food  Chain its  production and Branding  Strategies”; ‘Khoj’ -An  Interdisciplinary  Journal  Of  Research, Vol II- Issue (1)- 2015 (pg 25-32), ISSN: 2349-8749
• Patents/IPR: 1 Patent (Design registered):