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Viral Marketing

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Viral Marketing

Viral Marketing

My interpretations are “Viral Marketing represents a technique in marketing of a product or a service where users help in spreading the advertiser’s messages to other websites or the user create a scenario, which can lead to multi-fold growth. The viral plainly means anything, which spreads fast within users. This term is figuratively used in context with the web or mobile domain. Viral marketing is described as a marketing strategy, which encourages users to spread or share the message to other users.
Effective Viral Marketing strategies:
1) Give away products or services
2) Provide for effortless transfer to others
3) Scales easily from small to very large
4) Exploits common motivations and behaviors
5) Utilizes existing communication networks
6) Take advantage of other resources.”

~Sanket Gandhi

BBA DM-5

 ISBM

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