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BBA (Digital Marketing)

BBA (Digital Marketing)

BBA (Digital Marketing)

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Your Program

BBA (Digital Marketing)
Duration
ELIGIBILITY
ADMISSION PROCESS
FEES
03 years (06 Semesters) 50% in 10 + 2 Entrance examination or merit Rs. 40,000 per Semester & Rs. 80,000 Per Annum
About

BBA in Digital Marketing

This Undergraduate course on BBA in digital marketing in Jaipur is designed to shape competent digital marketing professionals who can work in a number of areas this sector has to offer.  Large quantities of data are being generated every second. Companies are confused as to how to make use of these data. Companies are reducing their budget for marketing through traditional channels like hoardings, Banners, Pamphlets etc. Major marketing activities are shifting towards social media like Facebook, Instagram, Linkedin, Twitter etc. A lot of new jobs, earlier unheard of are being created in the digital marketing domain. It has become imperative for management graduates to gain experience in digital marketing. Hence SGVU has launched BBA (Marketing) with super specialisation in BBA in Digital Marketing in Jaipur. Gyan vihar takes pride in its innovative curriculum, course delivery and placements, which makes it the top management college in India. Join us in the best management program in Rajasthan.

Career Prospects

BBA in Digital Marketing

Digital marketing degree is becoming mainstream in India. Until 2010, many businesses did not take digital marketing seriously. They were not ready to change and were stuck with traditional marketing practices. Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Some of the jobs that students with a Marketing degree with super specialisation in digital Marketing can take include that of a:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers

Course Structure

BBA in Digital Marketing

Semester 1
  • Introduction to Financial Accounting
  • Principals of management & Organization Behaviour
  • Fundamentals of Business Mathematics
  • International Business Management
  • Seminar on contemporary issues
  • Fundamentals Of Macro Economics and Business Environment

Semester 2

  • Fundamentals of Marketing Management
  • Fundamentals of Financial Management
  • Human Resource Management
  • Internet and related technology
  • E-Mail & Viral Marketing – 1

Semester 3

  • Values, Ethics and Governance
  • Business Law
  • Cost & Management Accounting
  • Business Statistics for Decision Making
  • Business Strategy
  • E-Mail & Viral Marketing – 11

Semester 4

  • Production and Operations Management
  • Research Methods in Management
  • Quantitative Techniques  
  • Social Media
  • E-Retail & Supply Chain Management

Semester 5

  • Project Management
  • Digital Media & Real Estate Sector
  • Affiliate Marketing
  • Content Marketing
  • Mobile & App based Marketing

Semester 6

  • Total Quality Management
  • Entrepreneurship &Small Scale Business Management
  • Strategy for digital branding
  • E-commerce
  • Digital Media Laws

Teaching

The typical percentage of time spent in different learning activities for this course based on student choices. This information is collated from the previous year and will not be available if the course is new.

Year 1

Lectures, seminars, elocution
70%
Lab/Field practical
30%

Year 2

Lectures, seminars, elocution
40%
Lab/Field practical
60%

Year 3

Lectures, seminars, elocution
40%
Lab/Field practical
60%

Assessment

Typically how work is assessed for this course based on student choices. This information is collated from the previous year and will not be available if the course is new.

Year 1

Internal Exams
40%
External Exams
60%

Year 2

Internal Exams
40%
External Exams
60%

Year 3

Internal Exams
40%
External Exams
60%
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