8TH CONVOCATION ON 19TH OCT. 2019 RELATED INFORMATION - Know More | New Era MBA With An Edge - Collaboration with Harvard Business School Publishing and Other Industry Giants - Know More | Launching Exceptional programs in engineering in collaboration with IBM - Know More

Category: Isbm Blog

Have you ever wondered why Business Management is one of the most popular courses in India among all and outperforms all other subject areas and disciplines? But the question being: What are the benefits of studying business management?  Why is it that this one subject area attracts such enormous attention from candidates of all ages worldwide?

Roughly defined, business management refers to the activities and responsibilities associated with running an organisation, which may include planning, implementation, controlling, monitoring, organising, optimising, delegating and so on.  Far from taking control of all such duties single-handedly, business managers play a key role at the heart of a wider business management team.

No organisation can succeed without strong and consistent management.  Roles and responsibilities differ significantly from one manager to the next, though their overriding purpose remains the same – to build and maintain a successful and prosperous business.

In terms of studying business management, candidates typically select courses that have the greatest potential to assist them with their career progression.  In this instance, the benefits of studying business management are uniquely wide-reaching and applicable to a variety of prospective careers.

About Gyan Vihar University’s Programme: 

The mission of ISBM is to transform students into world-class corporate Managers, leaders, entrepreneurs, and extremely loyal citizens.

We believe in developing our students to such a level that they can face severe competition in all the industries. The focus of ISBM is on the overall development of every student, hence other than academic curriculum, the institute gives special emphasis on interpersonal skills (employability skills) development. This is achieved by using a model of teaching, in which every student participates in all the management study activities. Our students also take part in outdoor management games to test and learn managerial skills in the open field and develop team spirit.


  • A Good Introduction to the Realities of Business

Quality business management study programs provide candidates with a helpful overview of the realities of business.  Particularly useful for those with no prior experience, business studies provide the kinds of industry insights that can be invaluable.  Success in business management is built upon a strong foundation of education and understanding of how successful businesses are run.

  • Become a More Effective Team Player

The most successful business managers are those who fully understand the value and importance of teamwork.  Contrary to popular belief, business management isn’t solely about providing direction as a ‘superior’ member of the workforce.  Instead, it’s about doing whatever is necessary – even if it means getting your own hands dirty – to get the job done and optimise the organisation’s performance.  If you cannot function as an effective team player, you cannot and will not succeed in management.

  • Learn How to Effectively Manage People

Of course, delegation and supervision represent two of the most important business management duties of all.  People management doesn’t always come as naturally to some prospective candidates as they expect. When you study business management, you learn how to gauge your expectations accordingly, build strong relationships with those you oversee, earn the respect of every member of the workforce and generally boost both morale and productivity.

With Gyan Vihar University, your successful career begins here: 

MBA (Business Analytics) in Collaboration with IBM

As per executive Chairman of Google, from starting of civilisation to 2003, 05

Exabytes of data were created. Currently, the same amount of data is created every two

years. Companies are confused as to how to use this data for business purposes.

MBA (Bus. Analytics) holders are the data scientists who analyse these data and give

solutions to business problems. IBM is the leader in advanced technology and data

analysis, hence SGVU has collaborated with IBM.

MBA (Marketing with Specialisation in Digital Marketing) in Collaboration with Google 

Large quantities of data are being generated every second. Companies are confused

as to how to make use of these data, hence no more marketing through Hoardings,

Banners, Pamphlets etc. Major Marketing activities are shifting towards social

media like Facebook , Instagram, Linkedin, Twitter etc. Management graduates

need to gain expertise in digital marketing, Hence SGVU has launched an MBA

(Marketing) programme with super specialisation in Digital Marketing in collaboration with Google.

As technological changes are fast, we at ISBM always ensure that we adapt to changes almost with changes. The faculty members of ISBM are highly experienced, well qualified and very enthusiastic. The institute also has national-level corporate trainers. International School of Business Management is a highly research-oriented Business School. 



As it is said that “If you want to be the best work, more than the rest” it is very clear you have to work more and quite with a different Strategy so the recruiter can know your USP. Suppose if there are 10 people to give an interview ‘why do you think that you’ll get the job, What’s so special about you’? You need to have a unique ability or Knowledge which none of them have. For this, of course, you need to work on some extra move, just knowledge won’t ever work in the corporate world, especially when you are a management student.

Along with your bachelors or masters try to get different certifications and work experience, well to be brutal work experience will take a separate time of yours so try to focus on the different short course (online or Offline). For example, BSE Certification course or Google courses, etc. and to how to get admitted in these ISBM helps you in every way BSE even has a tie-up with ISBM. Rather than this, participate in student activities and volunteer fests which gives you, not only certificates but an experience to work with a team and how to manage practically on a small scale. It is endless to learn and use your learning when it comes to ISBM. Get different knowledge on a specified field, so you can be a real master for that job and recruiter can’t find a better than you. Join international courses for management like CMA, OR CIMA, which is, again can be done in ISBM. Don’t just stay at BBA OR MBA world needs something more than this. Keep Learning!

Well, we habitually decide for a vacation in Kashmir, Ladakh, Gujarat or sometimes aboard in our summer break or holidays, but what if we can just not explore cities or countries but we upgrade our CV too while exploring. Yes, actually we cannot just explore we can study in very good universities aboard and in India by enrolling in their summer schools or offerings. These summer schools not only let you permit to explore their city but give you diversified knowledge on subjects of your very own field. This not only gives you a different aspect of that particular subject, but you learn diversity of cultures, food, mind sets and of course you explore cities as much as you want with your friends.
These summer schools are as easy to join as it is easy to sign up for a social media website. But yeah it raises a question which summer course to join and where? Or will my university allow me to do that? Well, specifically if I talk about ISBM, your PT and faculty helps you to get the best options for you out of more than 1 lakh summer schools option all around the world. And even help you to approach the specific university of your choice. When you get enrolled in a summer program, you’ll get NOC which will help you get your visa if needed and you will be all set to go.

Some of the best summer schools in India:

  • Aspire India Scholars Programme – Jindal Global Summer School.
  • Summer Programmes at UWC Mahindra College.
  • India Summer School by King’s College London.
  • ARCC Summer Program – The Himalayan Project.
  • Summer Theatre Workshop – National School of Drama.
  • Some of the best summer schools in the world offered by-
  • Harvard University
  • London school of Economics and Political science
  • Stanford University
  • Oxford university
  • Cornell University
  • Northwestern Universit

Yash Agarwal

Pursing BBA, Diploma in International Business (Spain),

 Summer school LSE, Student Exchange (3rd sem. Indonesia)

My interpretations are “Viral Marketing represents a technique in marketing of a product or a service where users help in spreading the advertiser’s messages to other websites or the user create a scenario, which can lead to multi-fold growth. The viral plainly means anything, which spreads fast within users. This term is figuratively used in context with the web or mobile domain. Viral marketing is described as a marketing strategy, which encourages users to spread or share the message to other users.
Effective Viral Marketing strategies:
1) Give away products or services
2) Provide for effortless transfer to others
3) Scales easily from small to very large
4) Exploits common motivations and behaviors
5) Utilizes existing communication networks
6) Take advantage of other resources.”

~Sanket Gandhi



My seniors, juniors often ask me this question that ‘how you went abroad while you are in your bachelor’s semester’ and I am sure that it does rise a question ‘how’ in your mind (ring a bell) when you hear that It is possible! Well, I have visited abroad 3 times meanwhile in my 3 years of bachelor and visited more than 9 countries. Yes, that’s true more than 9 countries in just 3 years. Not only this, I visited one of the best universities of the world, the London School of Economics. And even you can do that, all you have to do is, just apply to foreign university summer offerings and even for semester exchange programs you want to study in, it becomes more soothe especially when you have the great guardian such as me got in SGVU. They offered me best options I can avail, So I can be what I am today. SGVU do have MOU with major university around the world which made it easier for me to customize my career according to my choice.
It consists of some steps when you are applying for it, first select your university in which you wish to study and know there summer/winter offerings. Secondly, have a conversation with them and ask them what they offer in their respective course. When you agree and got an offer letter from them, ask your university to issue certificate of NOC, and SGVU even act as a conciliate to make these processes smooth for you. Then apply for your visa and at last, pack your bags and get all set to go!
Yash Agarwal
Pursing BBA, Diploma in International Business (Spain),
Summer school LSE, Student Exchange (3rd sem. Indonesia)

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