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International School of Business Management


Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA) is a highly interdisciplinary three years full time graduate degree program affiliated to Suresh Gyan Vihar University with which graduates can either launch their professional career or progress to pursue a post-graduation program. ISBM Bachelor of Business Administration (BBA) Degree program offers students a core of mandatory courses in Computer Applications, Business, Economics, Finance, General Business Law, Management and Marketing. The student then concentrates more deeply in his chosen field of specialization. Students can specialize in Finance, Marketing or Human Resources Management. On successful completion of the program students will acquire adequate knowledge and skills in Business Management, Logical Reasoning, Presentation Skills, Communication Skills, Foreign language and Computer Applications besides achieving a remarkable improvement in their communication skills and overall personality. Objective of the Program is to equip our students with the ‘State of Art’ Expertise in their respective fields to compete in the challenging world of today. Our Endeavour is to inculcate a desire for continuous improvement, a sense of healthy competition and sensitivity towards ethical and moral values. To develop the ability to understand and apply a multi-dimensional approach to overcome complex business problems. To groom the student’s overall personality and improve his communication and oratory skills. To help the students acquire specific job related skills in their chosen area of specialization. Salient Features Experienced and renowned faculty Mentoring concept Placement assistance in the final year Foreign language Equilibrium between theoretical frameworks and industry practices Rigorous Summer Training under the supervision of industrial Guide Special emphasis on the development of soft skills, such as communication, leadership, teamwork, achievement orientation and creativity Specialization Human Resource Management Marketing Finance Information Technology Global Business Teaching Pedagogy Pedagogy: The main pedagogical methods are lectures, case studies and project works. They are supplemented and complemented by role plays, simulations, syndicate discussions, etc. Elective courses on the other hand are offered in the third year with objective to specialization marketing, finance, Human Resource management .